‘BEAUTIFUL KITS FOR THE BEAUTIFUL GAME’
Sam Handy, Vice President Product and Design at adidas Football, said: “Football and fashion currently co-exist in a proximity that has never been seen before.
“Our adidas trefoil logo stands for sporting elegance, authentic style and, for many fans, the collective memory of football. As we celebrate the 75th anniversary of the brand, it’s the perfect time to further mesh these two worlds and bring the trefoil onto the pitch.
“It was important for us to extent the legacy of the trefoil by creating new fashionable icons. Third jerseys allow our team to collaborate with the clubs to dig deep into their history and modern culture for new inspiration, and they are often worn by fans as a fashion statement away from the stadium environment.
“We designed these new kits with one simple mantra in our mind – beautiful kits for the beautiful game.”
Our 2024/25 third kit will be released at 09:00 BST on Monday.
legendary. legendario. leggendario. legendär. 🥵
introducing our 24/25 third kits featuring the return of the iconic trefoil. available August 12.@juventusfc @ManUtd @realmadrid @Arsenal @FCBayern pic.twitter.com/84ZucGyQPx
— adidas Football (@adidasfootball) August 11, 2024
