Alpine will use a special livery to promote a film starring its investor Ryan Reynolds at this weekend’s Belgian Grand Prix.
The team will also rebrand the helmets of both its drivers as well as the suits they and their mechanics will wear during the upcoming race weekend. The rebranding is to promote the film Deadpool and Wolverine which has been released today.
While the A524s will remain predominantly unpainted on their flanks, the portions which are usually coloured blue will turn red this weekend. The edges of the colour sections have been given a torn effect and yellow slash marks added to the engine cover.
The drivers’ helmets will be styled to match each of the characters. Esteban Ocon will use a red and black helmet based on the character Deadpool, played by Reynolds, while Pierre Gasly will wear and yellow and black Wolverine design.
Ocon has worn a superhero-themed helmet before. At the 2022 United States Grand Prix he used a Spiderman design.
Reynolds, who runs an investment company which includes Wrexham Football Club, is part of a group which purchased a 24% stake in Alpine for £170 million in June last year.
This will be the second special livery Alpine has used this year. It is also running a pink livery for sponsor BWT at eight of this year’s races.
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Several other teams have also used special designs for other races. McLaren created a livery based on Ayrton Senna’s helmet design for the Monaco Grand Prix. In Miami, Ferrari promoted their new title sponsor with a part-blue livery and RB added rainbow colours to their car. Red Bull used a design based on their 2015 ‘Camo Bull’ testing livery at the British Grand Prix.
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2024 Belgian Grand Prix
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