Brian Windhorst has voiced concerns about the current state of NBA media, suggesting it’s losing its way in terms of substance and depth. He believes the media isn’t fostering the kind of coverage that has traditionally built up the league’s image and engagement.
Specifically, he feels that storytelling – a crucial element in connecting fans to players and the broader journey of the season – is being overlooked.
Instead, attention has shifted to fleeting moments and sensational highlights: quick clips, viral tweets, flashy crossovers, and dunk highlights.
This emphasis on immediate, shareable content might entertain in the short term, but it lacks the depth that stories about players’ backgrounds, journeys, and growth over the season provide.
Windhorst argues that these narratives are essential to the NBA experience, helping fans develop a meaningful connection to the league and its athletes.
Brian Windhorst says the NBA media is not in a good place
“NBA media right now, we’re not in a great place. Because I think we’re devaluing things … that help build the league up. Like one of the things [is] storytelling. Everything is too short right now. People are too… pic.twitter.com/7USt2hzmnX
— NBACentral (@TheDunkCentral) November 9, 2024
