Bang & Olufsen are thrilled to announce their new Global Brand Ambassador, Charles Leclerc. This exciting collaboration with the talented F1 driver will drive meaningful conversations around sound, produce creative campaigns and events, and release a limited-edition product that embodies the best of Danish Soundcraft.

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Charles Leclerc is best known as one of the most talented F1 drivers of the current generation. Outside of his brilliant racing career, which has brought him worldwide acclaim, the Monégasque driver has built a reputation as a talented musician with a passion for playing the piano, composing and recording his own music, and expressing his thoughts on how music plays a vital role in his life.

Charles Leclerc, Driver, Scuderia Ferrari, commented:

My professional life is all about precision and performance, and sound is integral to that. The cars I am driving are engineering marvels, and the sounds they produce inform me of the split-second decisions I need to make. This close attention to sound has trained my ear to listen differently, so sound quality plays a vital role in my life. When I listen to music, I want clarity in sound and a balance in tuning that reveals the music in new ways and brings me closer to the artist.

I have been a fan of Bang & Olufsen for many years and use their products daily. The brand’s clarity and warmth in sound help me disconnect from the racing world and bring me to a place where I feel connected to the artist. That is why the partnership is such a natural fit.

Kristian Teär, CEO, Bang & Olufsen added:

We are delighted to welcome Charles to the brand. We share the same appreciation for performance and craftsmanship and a passion for music experiences that bring us closer to the artists we love. Charles’s dedication to precision and performance in his professional life resonates with our commitment to pushing the boundaries of audio technology. We can’t think of a better partner to help us evolve and create a community around beautiful sound.

About Bang & Olufsen

Founded in 1925 in Struer, Denmark, by Peter Bang and Svend Olufsen, Bang & Olufsen is a luxury audio brand with a rich history of devotion and vision. For nearly a century, we have been at the forefront of audio technology, pushing the boundaries of acoustic innovation and setting new standards in the industry.

Today, every Bang & Olufsen product is still characterized by a unique combination of beautiful sound, timeless design, and unrivalled craftsmanship. Our products are not just about sound but about creating an immersive audio experience that brings you closer to the music. The company’s innovative and progressive products are sold worldwide in Bang & Olufsen stores, on and in select retailers. The company employs approximately 1,000 people and operates in more than 70 markets. Bang & Olufsen’s shares are listed on NASDAQ Copenhagen A/S.


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