Following the information that LVMH has joined Formulation 1 as a International Accomplice for ten years from 2025, the game welcomes Louis Vuitton as an Official Accomplice of Formulation 1, bringing collectively two of the world’s most recognisable manufacturers, identified for his or her innovation and excellence. Louis Vuitton’s entry into Formulation 1 marks a brand new period of luxurious and status inside the sport.
Louis Vuitton would be the Title Accomplice for the season’s first race in Melbourne, which will likely be named the Formulation 1 Louis Vuitton Australian Grand Prix 2025. This landmark partnership reinforces Louis Vuitton’s deepening ties with the motorsport world, showcasing its craftsmanship and exclusivity heritage. The French Home will totally immerse within the races, that includes distinguished trackside signage, a primary for Louis Vuitton at a sporting occasion. Moreover, Louis Vuitton will play a pivotal position in celebratory moments, from the opening ceremony to the rostrum, the place its well-known Louis Vuitton Trophy Trunks will take centre stage, honouring the highest three drivers’ achievements. The newly designed Trophy Trunks, coated within the emblematic Monogram, will function the enduring “V” in a particular native color scheme towards the traditional brown background for every race.
Louis Vuitton has already established a prestigious reference to Formulation 1 by way of its partnership with the Car Membership de Monaco, the place it developed and introduced the primary Trophy Trunk for the Formulation 1 Grand Prix de Monaco™ between 2021-2024. This image of triumph has since prolonged throughout a few of the world’s most esteemed sports activities competitions, together with soccer, crusing, and the Olympics. The enlargement of LV’s presence in Formulation 1 underscores the model’s dedication to celebrating victory and efficiency on a world stage.
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As a key component of the International LVMH Partnership, Louis Vuitton’s collaboration with Formulation 1 represents an unprecedented convergence of style, tradition, leisure, and sports activities. By integrating its legacy of savoir-faire with the cutting-edge world of motorsport, LV is redefining luxurious inside Formulation 1.
Stefano Domenicali, President and CEO of Formulation 1, mentioned:
“We’re thrilled to welcome Louis Vuitton as Title Accomplice for our first 2025 race. This partnership between two international icons is linked at the beginning by their nice ardour for innovation, excellence, and creativity, making them two distinctive timeless tales. The entry of LV not solely enhances the expertise of our sport but additionally celebrates the union of luxurious, craftsmanship, and the best expression of automotive competitors. 2025 will likely be an epic yr for Formulation 1, and I’m proud to start out it with our passionate companions at Louis Vuitton.”
Pietro Beccari, Chairman and CEO of Louis Vuitton, mentioned:
“I’m immensely pleased with this partnership between Louis Vuitton and Formulation 1, with our shared ambition to at all times attempt for innovation, craft, and precision. The synergy of our two worlds is echoed within the savoir-faire of our ateliers and garages, artisans, and engineers whereas celebrating the excellent efficiency of champion drivers world wide who embark on a journey of excellence with each race.”
With LV now an integral a part of Formulation 1, this partnership is ready to redefine the intersection of luxurious and motorsport, creating an unprecedented mix of heritage, innovation, and high-performance excellence.
