Mastercard and McLaren Racing have joined forces in a multi-year deal that will see the global payments leader become a major sponsor of the McLaren Formula 1 Team.Â
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The deal marks the coming together of two preeminent brands known for their focus on innovation and for setting the standard in offering incredible experiences that bring people closer to their passions as well as each other.
Mastercard Priceless Experiences provide cardholders unparalleled access to some of the most exciting properties in sports and entertainment, and this deal will allow Mastercard to extend that into the world of Formula 1 and the McLaren Racing team. Mastercard branding will appear later in the 2024 season.
Raja Rajamannar, Chief Marketing and Communications Officer, Mastercard, said:
We constantly explore new ways to bring value to our customers and cardholders. Central to this is getting them closer to their passions, what they love most, and racing has become one of the most exhilarating, universal passions globally.
For many people, McLaren is synonymous with racing – exciting, innovative, and purpose-driven. We are thrilled to partner with them and join our brands in a meaningful way in the eyes of fans everywhere.
Zak Brown, Chief Executive Officer McLaren Racing, added:
Mastercard is an incredible brand, with the iconic red and yellow logo instantly recognisable wherever you are in the world. Mastercard shares our passion for offering fans fantastic experiences and opportunities to feel part of our growing global racing community. We are delighted to welcome them to the McLaren Racing family.
About Mastercard (NYSE: MA)
Mastercard is a global technology company in the payments industry. Our mission is to connect and power an inclusive, digital economy that benefits everyone, everywhere, by making transactions safe, simple, intelligent and accessible. Using secure data and networks, partnerships and passion, our innovations and solutions help individuals, financial institutions, governments, and businesses realize their greatest potential. With connections across more than 210 countries and territories, we are building a sustainable world that unlocks priceless possibilities for all.
