Straight off the starting grid from their newly forged partnership with Scuderia Ferrari HP last month, luxury Scotch whisky brand Chivas Regal has unveiled the exclusive Tifosi Tartan, a tribute to Scuderia Ferrari HP’s famously devoted fans. This luxe, limited-edition unisex kilt, meticulously hand-crafted by renowned kiltmaker Kinloch Anderson, was revealed today, just ahead of the climactic finale of the Formula 1 season in Abu Dhabi.
The Tifosi Tartan seamlessly weaves together Chivas Regal’s proud Scottish heritage with Scuderia Ferrari HP’s illustrious legacy. Incorporating Chivas Regal’s iconic tartan and a bold nod to Ferrari’s Rosso Corsa red, the kilt embodies celebration, expression, and pride – qualities synonymous with the Tifosi, whose passion fuels one of the most electrifying fan bases in motorsport.
This kilt marks a dynamic milestone in Chivas Regal’s new role as the Official Team Partner of Scuderia Ferrari HP. The multi-year collaboration amplifies fan engagement and offers a behind-the-scenes lens into the team’s journey, celebrating the unwavering community spirit and camaraderie that defines the sport.
Scuderia Ferrari HP driver Charles Leclerc joined a special fan-focused event in Abu Dhabi in a heartwarming gesture ahead of this year’s race finale. The moment underscored the essence of the partnership, honouring the steadfast support of Tifosi, who have stood by the team throughout the season.
Celebrating Passion and Excellence
Liv Blankson, a dedicated Scuderia Ferrari HP Tifosi, shared her excitement about the initiative:
“Representing countless fans who, like me, hold Scuderia Ferrari HP close to their hearts, I’m thrilled to celebrate the partnership between the team and Chivas Regal. Wearing the Tifosi Tartan with pride this weekend as the race season concludes in Abu Dhabi is truly special. It embodies the shared spirit of passion, excellence, and camaraderie that unites both brands.”
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Nick Blacknell, Global Marketing Director at Chivas Regal, echoed the sentiment:
“Tartan is a treasured part of Chivas Regal’s Scottish heritage, and the Tifosi Tartan is our tribute to Scuderia Ferrari HP’s devoted fandom. We sought to create a meaningful design that celebrates our shared legacies of craftsmanship, innovation, and luxury – a piece fans can wear with pride on race weekends and beyond. This marks the beginning of an incredible journey as we continue to champion collective success.”
A Limited-Edition Tifosi Tartan Must-Have for Fans
Fans eager to own a piece of this iconic collaboration can stay tuned to Chivas Regal’s channels for updates on the global release of the Tifosi Tartan. With its meticulous craftsmanship and symbolic design, the kilt is set to become a coveted item for Tifosi and whisky aficionados alike.
About Chivas Regal
Chivas Regal, the original luxury blended Scotch whisky, has been a cornerstone of the whisky industry since its launch in 1909. With a retail sales value exceeding €2.07 billion, Chivas Regal is a testament to the timeless appeal of Scotch whisky on the global stage.
Rooted in its ethos, I Rise, We Rise, Chivas Regal celebrates a new generation of whisky drinkers who aspire to elevate themselves and their communities. This philosophy reflects the legacy of its founding brothers, James and John Chivas, whose pioneering spirit and commitment to excellence continue to inspire.
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The Chivas range blends tradition with innovation, offering classics like Chivas 12 alongside modern expressions such as Chivas Extra, Chivas XV, and Chivas Mizunara. The partnership with Scuderia Ferrari HP is a natural evolution of Chivas’ longstanding association with global sports culture, uniting two icons in a shared pursuit of passion, excellence, and success.
