Prepare for a cinematic whirlwind as Visa Cash App RB teams up with Warner Bros. Pictures for an epic one-race-only collaboration, supercharging its release of Twisters, a current-day chapter of the 1996 Twister blockbuster.
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The adrenaline pumping, seat gripping, big-screen thrill ride the film offers will resonate with Formula One fans as the partnership hits the fast lane at the British Grand Prix at Silverstone this week, featuring unique car designs, bespoke branding and exclusive content.
Keep your eyes on the VCARB01, driven by Daniel Ricciardo and Yuki Tsunoda. They sport a new Twisters-inspired look with tornado-spinning wheels. Both cars are kept cool by one-race-only brake cooling guns emblazoned with Twisters graphics.
Stepping into the eye of the storm, A-listers and cast members Glen Powell and Daisy Edgar-Jones will take on Daniel and Yuki as they battle the elements against each other. Driving storm chaser RC trucks around our very own obstacle course, the exclusive content fuses the adrenaline of Formula One and the storm-chasing excitement of Twisters.
Peter Bayer, CEO of Visa Cash App RB, said: “This type of partnership is a first for us at Visa Cash App RB… Hollywood! It captures the spirits of both our brands and allows us to integrate in ways we previously did not. It is exciting in its nature and innovative in its execution. At VCARB we are committed to opening up our team to new fans and hope that with this collab we can help film fans experience a little of our world, and the thrill of F1!”
Laurent Mekies, Team Principal of Visa Cash App RB, said: “Teaming up with Warner Bros. for the new Twisters movie is next-level cool. Formula One is the perfect storm of risk, adrenaline, and speed, blending all the foundations of the sport with a cinematic classic, making it the perfect way to connect with fans. We can’t wait to rock our new look at Silverstone and do something we’ve never done before.”
Josh Goldstine, President of Worldwide Motion Picture Marketing, Warner Bros. Pictures, stated: “Twisters are going to deliver audiences around the globe a truly intense ride in theatres, and Visa Cash App RB is the ideal partner to help racing fans gear up for the experience by taking them inside the film as their Twisters-inspired cars take to the track at Silverstone.”
